International Fuels News
Tuesday April 27, 2010 8:00 AM Eastern Time
Swire Beverages, a Major Coca-Cola Franchisee, Makes First Purchase of IFT’s DiesoLIFT™ 10 for Use in Selected Chinese Markets
ST. LOUIS, April 27, 2010 – International Fuel Technology, Inc. (IFT) (OTCBB:IFUE) announced today that Swire Beverages, a major Coca-Cola full service franchisee, made its first purchase of DiesoLIFT™10, IFT’s proprietary fuel additive formulation for use with diesel fuel and bio-diesel fuel blends. Three Swire Beverages operating subsidiaries, Swire Coca-Cola Beverages Zhengzhou Ltd., Xian BC Coca-Cola Ltd. and Nanjing BC Foods Co. Ltd., will begin use of DiesoLIFT™ 10 in their distribution trucks.
“Over the last two years we have completed an extensive field trial evaluation of DiesoLIFT™10,” said Jeff Wen, Swire Beverages Warehouse and Distribution Manager. “It is now clear to us that use of DiesoLIFT™10 provides a recognizable operating performance improvement, a reduction in black smoke emissions and a significant increase in fuel economy. As environmental awareness grows within our group, we anticipate the gradual usage of DiesoLIFT™10 in our fleet and logistic partners, totaling approximately 2,500 vehicles daily.”
“The adoption of DiesoLIFT™was proven to improve our fuel efficiency and upon full implementation would potentially reduce our overall carbon footprint in our China Beverages operation. This is an important initiative which fits well with other green fleet initiatives like effective tire maintenance, light weight truck bodies, eco-driving techniques, etc., thereby enhancing our fleet safety and fuel efficiency and our contribution to our community and climate change abatement,” said Raymond Cheng, GM Supply Chain – Environment.
Swire Beverages, a subsidiary of Swire Pacific Ltd. (HKG:0019) has the franchise to manufacture, market and distribute products of The Coca-Cola Co. in Hong Kong and Taiwan, as well as part of 11 states in the USA and seven provinces in Mainland China. This represents a total franchise population of over 420 million. Swire Beverages is recognized as one of a select group of strategic business partners of The Coca-Cola Co. known as the 'Anchor Bottlers'.
“The growing concern to reduce harmful emissions is a world-wide imperative,” said Dr. Sergio C. Trindade, IFT’s Director of Science and Technology and a Nobel Prize winner for his work on climate change. “The improved combustion process caused by using DiesoLIFT™10 results in a quantifiable and meaningful reduction in black smoke emissions. The fact that end-users can reduce harmful emissions while, at the same time, obtaining a net economic benefit through improved fuel efficiency is compelling. In addition, end-users are beginning to realize that extended use of DiesoLIFT™10 improves vehicle operating performance and reduces maintenance expenditures.”
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