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IFT News News Archive Swire Beverages, a Major Coca-Cola Franchisee, Expands Use of IFT's DiesoLiFT™10

Swire Beverages, a Major Coca-Cola Franchisee, Expands Use of IFT's DiesoLiFT™10

ST. LOUIS, September 21, 2010 – International Fuel Technology, Inc. (IFT) (OTCBB:IFUE) announced today that Swire Beverages, a major Coca-Cola full service franchisee, has made additional purchases of DiesoLiFT™10 and is now using the additive in eight distribution depots in China. Swire began purchasing DiesoLiFT™10 in April of 2010 after a two-year evaluation process that demonstrated the efficacy of the additive.

“We began using DiesoLiFT™10 in three of our distribution depots in April of this year and due to the noticeable and significant improvement in fuel efficiency we have decided to expedite the roll out of the product to additional distribution depots,” said Jeff Wen, Swire Beverages Warehouse and Distribution Manager. “We are now using the product in eight depots and expect to complete system-wide rollout in 2011. We will then further expand our usage to include third party logistics partners.”

“We have embarked upon a green distribution initiative to enhance fleet efficiency and reduce the environmental impact and carbon footprint of our fleet operations across the greater China region,” said Raymond Cheng, GM Supply Chain – Environment. “The improved fuel efficiency and reduced emissions that we are realizing by using DiesoLiFT™10 is a major contributor to our efforts.”

Swire Beverages, a subsidiary of Swire Pacific Ltd. (HKG:0019), has the franchise rights to manufacture, market and distribute products of The Coca-Cola Co. in Hong Kong and Taiwan, as well as part of 11 states in the USA and seven provinces in Mainland China. Swire Beverages’ combined franchise territories support a population of over 420 million consumers. Swire Beverages is recognized as one of a select group of strategic business partners of The Coca-Cola Co. known as the 'Anchor Bottlers.'

“Any road transport fleet interested in saving money through reduced fuel costs and reducing their carbon footprint should be interested in using DiesoLiFT™10,” said Gary Kirk, IFT’s Director of Sales and Marketing. “Use of DiesoLiFT™10 has consistently demonstrated the ability to reduce fuel consumption, on average, by 5%.”
 

Note

Statements contained in this web site that are not strictly historical are forward-looking within the meaning of the safe harbor clause of the Private Securities Litigation Reform Act of 1995. Editors and investors are cautioned that such forward-looking statements involve risks and uncertainties that may cause the Company's actual results to differ materially from such forward-looking statements. These risks and uncertainties include, but are not limited to, demand for the Company’s product both domestically and abroad, the Company's ability to continue to develop its market, general economic conditions and other factors that may be more fully described in the Company’s literature and any periodic filing with the Securities and Exchange Commission.

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